Media buyers who got tired of the setup weeks.

We spent a decade building campaigns by hand for service businesses and e-commerce brands. The judgement was the valuable part. The two weeks of spreadsheets before it were not.

Ran paid search for home-service brands for nine years. Writes most of the strategy logic.

Built ad-tech pipelines at two platforms. Owns the agent orchestration and API layer.

Art-directed Meta creative for DTC brands. Designs the concept briefs the agents produce.

Audits every recommendation the product makes against real account outcomes.

Twelve years of search query data behind the grouping and negative-list models.

Makes sure generated ad copy sounds like the business, not like a template.

Onboards agency workspaces and carries their feedback into the roadmap.

Engineering, performance and creative. Remote across UK and EU time zones.

Automation that spends money without asking isn't a feature, it's a liability. We won't ship it.

Every keyword, angle and budget split cites the page or query it came from. No black boxes.

Campaigns that win are well-structured and boring. We optimise for that, not for demo appeal.

Talk to a person before you sign up.

Agency setup, volume pricing, or a question about how the build works — one of the four of us who answer support will reply, usually within a working day.