buildBetterAds
Google Ads

Search campaigns structured like a specialist built them.

Intent-grouped keywords, tight ad groups, negatives from day one, and Responsive Search Ads that actually say what you sell. Every choice comes with the reason it was made.

Match types chosen per group, not globally
Wasted-spend negatives before you spend
Character counts validated on every asset
Keyword strategy168 KEYWORDS · 6 GROUPS
KeywordIntentVol / moMatch
dental implants leedsHIGH1,300[exact]
implant dentist near meHIGH880“phrase”
how much do implants costRESEARCH2,400“phrase”
free dental treatmentEXCLUDED5,100−negative
Ad groups
Implants — high intent32 kw
Implants — cost queries28 kw
Invisalign41 kw
Emergency dentist19 kw
Brand + competitors48 kw
The build

Four decisions, made in order.

01
Read the site

Services, locations, prices and proof are pulled from your own pages, so the campaign argues with the same words your site does.

02
Group by intent

Queries are separated by what the searcher wants — book now, compare prices, still researching — before they are grouped by theme.

03
Set match types per group

Exact where intent is unambiguous, phrase where it needs room, broad only where a group has the negatives to survive it.

04
Write and validate the ads

Responsive Search Ads with every headline and description inside its character limit, pinning only where the offer requires it.

Responsive search adSTRENGTH: EXCELLENT
ADnorthlinedental.com/implants
Dental Implants In Leeds | Fixed Price, No Hidden Fees

Consultations with an implant specialist, 0% finance available. See real patient results before you book.

Headlines
15 / 15 · pinned 2
Descriptions
4 / 4
Sitelinks · callouts
6 · 4
Before it publishes

The checks run before you see it.

A campaign that fails any of these never reaches your review queue — and the last two lines are yours alone.

Conversion tracking present
Negative lists applied
Landing pages resolve
Geo & schedule set
Daily cap confirmed by you
Final approval

Build a search campaign in under 15 minutes.

Review every keyword, negative and headline before a single click is paid for.